pictures by means of vogue Taiwan
There was a time when big stars who largely avoided domestic marketing in buy to preserve their excellent pictures for fans did ad campaigns overseas for huge bucks as well as Americans were none the wiser. That time was before the Internet, as well as it has extremely clearly passed. by means of vogue Taiwan, we now have a peek at Gwyneth Paltrow‘s very first ads as the worldwide brand ambassador for Coach.
And although these ads were clearly shot in new York as well as function a brand that does the overwhelming majority of its business stateside, these shots won’t be gracing the ad pages of American magazines anytime soon, which kind of makes sense from a branding perspective. American consumers already have a vision of coach as well as a vision of Gwyneth Paltrow, as well as those two vision don’t necessarily intersect. as well as that’s fine, since coach is already raking in bushels of money on its current, carefully crafted American branding.
But for an overseas audience that’s less familiar with the setting that coach has in the American fashion landscape, the fresh-faced, blonde, blue-eyed actress against a blurry, fast-paced Manhattan backdrop likely shows precisely the combination of urbanity as well as Americanness that coach would like its foreign clients to see when they look at one of the brand’s handbags. She definitely does look happy with her patent leather satchel.